Dureon

Logo Design

Logo of Dureon with the tagline 'acquired taste' and a sunburst design.

Industry: Technology

Challenge
Design a tech-forward identity that cleverly integrates the durian fruit—a symbol of complexity and bold character—as a visual metaphor for the product's unique appeal.

Solution
The logo merges clean, modern typography with a stylized durian-inspired graphic. The sharp, circular element conveys innovation and distinction, while the warm green and bronze tones hint at natural complexity. The tagline "acquired taste" reinforces the idea of a product that's not for everyone—only those who appreciate bold, unconventional solutions.

My Role
Graphic Designer