Winrho SDF

WinRho^® SDF (Baxter Healthcare) is a treatment used in immune thrombocytopenic purpura (ITP), requiring clear and precise communication within a highly regulated medical environment.

For this journal ad, I developed a strong visual concept centered on balance, using a dynamic figure interacting with red spheres to symbolize platelet restoration. The design combines bold imagery with concise messaging to capture attention while conveying the product’s clinical purpose in a clear and memorable way.