Winrho SDF

WinRho^® SDF (Baxter Healthcare) is a treatment used in immune thrombocytopenic purpura (ITP), requiring clear and precise communication within a highly regulated medical environment.

For this campaign, I developed a series of print and marketing materials, including journal ads, a formulary kit, and promotional visuals. The concept uses a striking visual metaphor—balancing red spheres—to represent platelet balance, creating a memorable and cohesive system across all pieces.

The design combines bold imagery with structured typography to communicate complex medical information while maintaining strong visual impact and consistency within regulatory guidelines.