Industry: Real Estate / Urban Living

Challenge
The map needed to be both informative and artistically engaging, capturing the energetic spirit of the South Loop while remaining clear, accessible, and useful for prospective tenants.

Solution
I designed a playful, color-coded illustrated map that merges practicality with visual storytelling. Icons, custom illustrations, and a fresh color palette guide the viewer while enhancing the building’s brand identity as modern, cultural, and walkable.

My Role
Illustrator and designer. I conceptualized and created all map artwork, blending illustrative flair with geographic accuracy, and ensured clear communication of local highlights to enrich the building’s marketing material.