DESIGN

Branding

MARKETING

From Sketch to Symbol: Designing Meaningful Logos

Designing logos has always been one of the most fulfilling aspects of my creative work. Each piece in this collection reflects a unique collaboration—ranging from fine art advisors and cafés to healthcare institutions, law firms, and music programs. I approach every logo project as a visual storytelling challenge: how to distill a brand’s essence into a single, striking image. My process usually begins by hand—sketching ideas to explore organic forms and symbolism—before moving into Illustrator to refine the structure and bring clarity to the concept. My background in both fine art and design allows me to blend expressive, imaginative touches with clean and functional execution. In the healthcare space, I’ve learned how to balance trust and precision with warmth and creativity, always respecting the specific tone required. Whether playful, professional, or poetic, each logo is custom-built with care, shaped by both intuition and experience.