Logo Design

Industry: Food & Beverage / Hospitality

Challenge
The logo needed to evoke a strong personality—something bold and elegant, yet playful and artistic. It had to reflect the restaurant’s adventurous spirit and cultural richness while remaining versatile for menus, signage, and digital platforms.

Solution
I designed a hand-drawn logotype paired with a striking lion illustration. The lion symbolizes strength and pride, while the expressive calligraphy adds warmth and a personal touch. The choice of deep orange evokes energy and appetite, making the brand visually appetizing and distinct.

My Role
Graphic Designer

Identity package

Industry: Hospitality / Food & Beverage

Challenge
Create a visual identity that reflects the café’s unique blend of European flair and local Costa Rican charm, while standing out in a competitive food scene.

Solution
The lion mark evokes strength and warmth, with a hand-drawn script adding an artistic, human touch. The vibrant orange brings energy and appetite, while the subtle background lion silhouette reinforces brand recognition across stationery. The overall design feels refined yet welcoming—mirroring the café’s ambiance and specialty offerings.

My Role
Graphic Designer

Flyers

Industry: Hospitality / Food & Beverage

Challenge
Design a set of flyers that capture the café’s vibrant identity and communicate its diverse menu in a visually engaging way.

Solution
The flyers blend bold orange accents with hand-drawn elements and layered textures to reflect the café’s lively, European-inspired atmosphere. Playful typographic contrasts and asymmetric layouts guide the viewer through the offerings—highlighting everything from gourmet sandwiches to natural juices. The bilingual text and warm, inviting visuals reinforce the café’s friendly and accessible tone, making the flyers both informative and full of personality.

My Role
Graphic Designer