KRAFF Eye Institute
Logo Design
Industry: Healthcare / Vision
Challenge
Design a logo that feels both clinical and modern, while subtly referencing the field of ophthalmology.
Solution
A minimal yet expressive mark combines an abstract eye shape with clean, elongated typography. The burgundy and charcoal palette evokes professionalism with a touch of warmth. The use of negative space reinforces clarity and precision—echoing the values of the institute itself.
My Role
Graphic Designer