Industry: Healthcare

What is Levoxyl?
Levoxyl is a synthetic thyroid hormone (levothyroxine sodium) used to treat hypothyroidism—a condition where the thyroid doesn’t produce enough hormone to support healthy metabolism and energy levels.

Challenge
Create a sales aid that would stand out from typical pharmaceutical materials, clearly highlight Levoxyl’s unique pill shape, and make the product easy to recognize and remember—while remaining compliant with industry standards.

Solution
I designed a humorous, character-driven piece using oversized heads and small bodies to create instant visual impact. The concept plays off the idea that Levoxyl’s shape is so recognizable, “even Cathy knows it with her eyes closed.” Playful typography, vibrant colors, and a spiral-bound layout give the sales team a memorable and approachable tool to engage healthcare professionals.

My Role: Concept development, design, and layout.