Winrho SDF
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Industry: Healthcare / Pharmaceuticals
What is Winrho SDF?
It is is a prescription medication that contains Rho(D) immune globulin (human).
Challenge
Educate physicians on the benefits of WinRho SDF in treating ITP (immune thrombocytopenic purpura), a condition that makes managing platelet levels difficult and unpredictable. The creative brief called for a concept that communicated both the complexity of the condition and the targeted, stabilizing effect of the treatment.
Solution
I developed a bold visual metaphor using a black-and-white image of a man skillfully balancing red balls—symbolizing blood platelets—to depict the delicate act of achieving balance in ITP treatment. The red balls stand out sharply against the grayscale background, guiding the viewer’s eye and emphasizing the product’s effectiveness. The typography plays with the concept of challenge and resolution: “Think restoring platelet balance is difficult?” is immediately countered by “Think again.” This striking and informative layout speaks directly to medical professionals while remaining visually memorable.
My role
Art Director
Industry: Healthcare / Pharmaceuticals
Challenge
Explain the mechanism of action (MOA) of WinRho SDF in a visually clear, engaging way that resonates with healthcare providers who may find the science behind it complex and difficult to communicate or understand.
Solution
These two educational visuals break down the complexity of WinRho’s mechanism using bold typography and targeted messaging. The first graphic addresses the perceived difficulty of understanding the MOA with the prompt: “Think understanding the MOA is complex?” followed by a confident answer: “Think again.” Clean, structured layout and subtle imagery support a clear and professional tone.
The second piece dives deeper, illustrating how WinRho targets D antigens without suppressing T cells—a key differentiator in treatment. The abstract scientific graphic reinforces the concept visually, while the highlighted text block conveys the clinical mechanism in accessible terms. The color palette and modern design maintain a sense of authority while making dense scientific content more digestible.
My role
Art Director
Mechanism of Action (MOA)