Industry: Beauty / Cosmetics

Challenge
Create a sophisticated, high-impact promotional piece that encapsulates the essence of the Fashion® Fair brand—bold, elegant, and unapologetically beautiful—while highlighting the features of a single lipstick product. The goal was to connect emotionally with the audience and visually convey the richness and allure of the lipstick.

Solution
I designed a modern, visually striking ad layout that emphasized bold typography, luxurious color, and minimalism. The composition focuses on the lipstick’s vibrant tone, echoed in the product swatch and the model’s lips. Key descriptive words—Mysterious, Bold, Elegant—are thoughtfully placed to evoke emotional resonance. I used a clean serif and script mix for elegance and clarity, and paired it with a confident product description, positioning the lipstick as both a beauty essential and a self-expression statement.

My Role
Art Director